When you can join Dana
Start times are local to Beverly Hills, CA.
- Million-Dollar Listing Day: Tour, Negotiate & CloseStarts 9 AM, 6 hours
- Stage & Host a Luxury Open HouseStarts 9:30 AM, 6 hours
- First-Time Buyer Day: Tour Homes & Write an OfferStarts 10 AM, 5 hours
What Dana hosts
Million-Dollar Listing Day: Tour, Negotiate & Close
Walk luxury listings, sit in on offer negotiations and see how a seven-figure deal actually closes.
- Length
- 6 hours
- Group
- 1–2 guests
- Price
- $450
Stage & Host a Luxury Open House
Prep a $6M listing for its first weekend, greet buyers at the door and follow up on every lead.
- Length
- 6 hours
- Group
- 1–2 guests
- Price
- $300
First-Time Buyer Day: Tour Homes & Write an Offer
Tour three homes with a buyer’s agent, compare the numbers and draft a practice offer from start to finish.
- Length
- 5 hours
- Group
- 1–2 guests
- Price
- $200
About Dana
Dana Whitfield got into real estate answering phones and showing rentals for a leasing office in West Hollywood. She earned her license in her second year, took on small condo sales nobody else wanted and slowly moved up into single-family homes in the hills. Today she represents buyers and sellers on properties between $3M and $20M.
A typical week is split between pre-listing walkthroughs with stagers and photographers, private showings for pre-qualified buyers, and long phone calls with other agents about inspection results and credits. She prices conservatively on purpose, because she would rather field multiple offers than sit through price cuts, and she keeps a detailed file on every deal she has worked.
Dana hosts because most people only see the luxury market through photos and TV. She wants newer agents and curious buyers to see the paperwork, the disclosures and the negotiating that actually decide whether a deal closes.
What you’ll learn from Dana
- How a luxury home is priced when there are few true comparables
- What changes in each round of a counteroffer, and why
- How commissions split after brokerage fees and marketing costs
- How to prepare a listing before it goes on the market
- Ways newer agents land their first high-end listing
