Million-Dollar Listing Day: Tour, Negotiate & Close

About this experience

Spend a working day alongside a luxury agent as she prepares a new listing, shows two homes to a qualified buyer and works through an active offer. You will see what the photos never show: the staging punch list, the disclosure packet and the phone calls that keep a deal alive.

Dana walks you through how she prices a home with few true comparables, how she reads a buyer’s agent, and how commissions actually split once brokerage fees and marketing costs come out. Bring questions; the car rides between showings are where most of the teaching happens.

Your day

1. 9:00 AM

   Coffee and the day’s file

   Review the listing packet, comps and the open offer so you know every number before the first showing.

   1 hr

2. 10:00 AM

   Pre-listing walkthrough

   Walk a hillside home with the stager and photographer and help build the punch list before it hits the market.

   2 hr

3. 12:00 PM

   Buyer showings

   Join two private showings and debrief afterward on what the buyer said, and what they did not.

   2 hr

4. 2:00 PM

   Negotiation call

   Listen in as Dana counters an offer on speaker, then break down every term that changed and why.

   1 hr

5. 3:00 PM

   Q&A on the business

   Lead generation, splits, marketing spend and how to get your first luxury listing.

What’s included

• Lunch between showings
• Transportation between properties
• Sample listing packet and offer worksheet to keep
• Follow-up email Q&A for two weeks

Good to know

• Business casual dress; comfortable shoes for stairs and hillside lots.
• You will sign a short confidentiality agreement covering client names, addresses and offer terms.
• Showings depend on seller and buyer schedules; exact homes may change the week of your booking.

Your curator

Dana Whitfield14 years in luxury residential real estate

Dana Whitfield started as a leasing assistant in West Hollywood and now represents buyers and sellers on homes between $3M and $20M. She is known for pricing listings conservatively and negotiating hard on inspection credits. Most of her business comes from repeat clients and agent referrals.