Stage & Host a Luxury Open House

About this experience

Spend a Sunday running a broker-approved open house with Dana. You arrive before the stager finishes, help place the final pieces, set the lighting and build the sign-in and disclosure table so the house is ready when the doors open at noon.

During the open house you greet visitors beside Dana and learn how she separates serious buyers from neighbors and window shoppers in the first two minutes. Afterward you sort the sign-in sheet into follow-up tiers and draft the emails that go out that night.

Your day

1. 9:30 AM

   Final staging pass

   Walk each room with the stager, adjust furniture and fix anything that will look wrong in person.

   1 hr 15 min

2. 10:45 AM

   Signage and setup

   Place directional signs, set up the sign-in table and print the property sheets and disclosure summary.

   1 hr 15 min

3. 12:00 PM

   Open house

   Greet visitors with Dana, answer basic questions and watch how she qualifies buyers without being pushy.

   3 hr

4. 3:00 PM

   Lead sorting

   Go through every sign-in and sort visitors into buyers, agents, neighbors and future sellers.

   45 min

5. 3:45 PM

   Follow-up and seller update

   Draft follow-up emails and listen in as Dana reports the day’s feedback to the seller.

What’s included

• Lunch before doors open
• Open house checklist and sign-in template
• Sample follow-up email scripts
• Parking at the property

Good to know

• Business casual dress and flat shoes; you will be on your feet for most of the day.
• You will sign a short confidentiality agreement covering the seller’s details and visitor contact information.
• Guests assist but do not give opinions on price, condition or disclosures to visitors; those questions go to Dana.

Your curator

Dana Whitfield14 years in luxury residential real estate

Dana Whitfield started as a leasing assistant in West Hollywood and now represents buyers and sellers on homes between $3M and $20M. She is known for pricing listings conservatively and negotiating hard on inspection credits. Most of her business comes from repeat clients and agent referrals.