Build a Launch Campaign with a Growth Marketer

About this experience

Build a real launch plan in one working session. Bring a product idea, a side project or use the sample brief, and Priya walks you through positioning, audience, channels and budget the way she does for paying clients.

You will write ad copy, set up a mock campaign in an ads manager sandbox and learn to read the numbers that matter: cost per click, conversion rate and payback period. You leave with a one-page launch plan you can actually use.

Your day

1. 10:00 AM

   Positioning sprint

   Define who the product is for, the problem it solves and the one line that sells it.

   1 hr

2. 11:00 AM

   Channel and budget plan

   Choose channels, set a test budget and map what success looks like in week one.

   1 hr

3. 12:00 PM

   Working lunch

   Review real launch post-mortems, including what flopped and why.

   1 hr

4. 1:00 PM

   Ads and landing page

   Write three ad variations and a landing page headline, then critique them together.

   1 hr 15 min

5. 2:15 PM

   Reading the dashboard

   Walk through a sample campaign dashboard and decide what to cut, keep and scale.

What’s included

• Lunch
• Launch plan template and ad copy swipe file
• Your finished one-page launch plan
• One 30-minute follow-up video call

Good to know

• Bring a laptop. A product or idea to work on is helpful but optional.
• Client names and campaign data shown during the session are confidential.

Your curator

Priya Shah10 years in startup growth marketing

Priya Shah led growth at two venture-backed consumer apps before going independent. She now runs launch campaigns for early-stage startups, from positioning through paid acquisition. She is known for killing underperforming ads fast and writing plain, specific copy.